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Can Dropshipping be a Career? A Complete Guide

What is Dropshipping? Dropshipping is a type of business model in which e-commerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s doorstep. Dropshipping is … Read more

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Founder-market Fit: What It Is And Why It’s Important

What is founder-market fit? Founder-market fit is a term that is used to describe the relationship between a startup founder and their target market. It’s an important metric that investors look at while evaluating risk for funding. Founder-market fit is important because it can be a predictor of a startup’s … Read more

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Who Does Marketing Report To? CRO? CFO? Sales?

Where should business marketing report? There is no easy answer when it comes to the age-old question of who marketing should report to within a company. There are some different options, each with its own set of pros and cons. Ultimately, it is up to the CEO to decide which … Read more

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How to get started with CPA marketing: A Step-By-Step Guide

Introduction to CPA marketing Have you ever wondered how those ads pop up on your Facebook feed or how YouTube knows what videos to recommend? The short answer is CPA marketing. CPA, or cost per action, marketing is a type of online advertising that allows businesses to earn commission on … Read more