Are you struggling to find the right pricing model for your SaaS product? With so many options available, it can be overwhelming to determine which one will resonate with your target audience. The key to success is understanding your customers’ needs and behaviors, and tailoring your pricing strategy accordingly. In … Read more
We examine five options for experiencing the thrills and excitement of owning your own business without all of the associated risks for those who want the thrills and excitement of owning your own business but are looking for alternatives. This guide provides essential information about the various ways to begin … Read more
As recent news has revealed, tech titans take vastly different approaches to calculating their pay. For example, Snapdeal co-founders earned annually, while Flipkart founders earned annually, Mark Zuckerberg chose to pay himself a meager $1 salary, and Narayan Murthy chose to receive only his annual salary. But how much should … Read more
Getting the right kind of advice can be critical to launching a successful business and getting off to a good start. Whether you are just starting or an established player in the industry, having a well-crafted business plan can help to provide your enterprise with the structure and direction it … Read more
What is founder-market fit? Founder-market fit is a term that is used to describe the relationship between a startup founder and their target market. It’s an important metric that investors look at while evaluating risk for funding. Founder-market fit is important because it can be a predictor of a startup’s … Read more
Where should business marketing report? There is no easy answer when it comes to the age-old question of who marketing should report to within a company. There are some different options, each with its own set of pros and cons. Ultimately, it is up to the CEO to decide which … Read more