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Founder-market Fit: What It Is And Why It’s Important

What is founder-market fit? Founder-market fit is a term that is used to describe the relationship between a startup founder and their target market. It’s an important metric that investors look at while evaluating risk for funding. Founder-market fit is important because it can be a predictor of a startup’s … Read more

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Who Does Marketing Report To? CRO? CFO? Sales?

Where should business marketing report? There is no easy answer when it comes to the age-old question of who marketing should report to within a company. There are some different options, each with its own set of pros and cons. Ultimately, it is up to the CEO to decide which … Read more

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The Secrets To Entrepreneurship Success

Introduction Entrepreneurship has been around since the beginning of time. It is the process of designing, launching, and running a new business or enterprise. Individuals who are successful in entrepreneurship display many qualities and behaviors that allow them to achieve their goals.  They also have essential skills that are necessary … Read more

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